the story of Smart
Smart is a leading independent ad tech platform. Founded in 2001 within the French digital media publisher AuFeminin, Smart became independent in 2015 and established itself as highly profitable business with a 10x revenue growth from €14m to €140m over the period. Clipperton has been advising Smart since 2019, when Smart acquired LiquidM, a Bertelsmann-owned, global Demand Side Platform based in Berlin. Since then, it has established itself as highly profitable business with a 10x revenue growth from €14m to €140m from 2015 to 2021. In the second transaction, which Clipperton also is proud to have been an advisor of, Capital Croissance led an MBO transaction. With Capital Croissance's support as a new majority shareholder, Smart intends to continue its US and international expansion. Today, Smart works directly with hundreds of buyers and more than 1,000 premium publishers worldwide through a global footprint spanning 12 offices.
Smart announces an MBO transaction led by Capital Croissance, aiming to bolster Smart’s growth and expansion plans for the next decade.
Smart acquires German DSP LiquidM from Bertelsmann to enhance its platform and offer efficient media buying tools for advertisers, agencies and trading desks.
Cyrille Geffray has been actively involved in Smart’s growth since February 2006. As a first employee of Smart, he successively held the positions of Business Development Manager and then Managing Director from September 2007 onwards. Cyrille Geffray has 10 years of experience in the creation and development of companies in new technologies and business services. He co-founded StepInfo, the largest independent J2EE technology consulting company in France with over 100 employees.