PSA enters into strategic alliance with Aramis Auto

Date: October, 17th, 2016

Aramisauto and PSA Group enter into exclusive negotiations: Clipperton is pleased to announce it acts as exclusive financial advisor to Aramisauto and its shareholders inc. Serena Capital and 360° Capital Partners on the transaction

The leading online retailer of used cars in Europe (€360m revenue) announced it entered into exclusive negotiations with PSA Group with respect to a strategic capital alliance aiming at accelerating its growth and expanding internationally.

Paris – October 25, 2016 – Leading European corporate finance firm Clipperton is assisting the management and shareholders of Aramisauto in the discussions with PSA Group regarding a strategic capital alliance between the two entities. This alliance, under which Aramisauto will remain fully autonomous, will enable the company to accelerate its growth and expand to various European countries, with the objective to double revenue within the next 5 years. In addition, identified synergies with PSA Group will enhance profitability level.

As for PSA Group, this partnership will constitute a key milestone in the execution of its Push to Pass growth plan. By leveraging Aramisauto’s leadership position and unique value proposition, the Group will further penetrate the used car online segment and will offer Aramisauto’s customers its financing, insurance, warranty and maintenance solutions.

Founded in 2001 and financed since 2009 by European venture capital funds Serena Capital and 360° Capital PartnersAramisauto pioneered the sale of vehicles online, and was the very first platform to provide customers with an extensive offering of used cars refurbished in-house, a “100% satisfied or your money back” guarantee and more recently an app-based home pick-up and delivery service. Its website gathers more than 1 million unique visitors each month and should generate 32,000 car sales in 2016, for a revenue of €360 million.

Nicolas Chartier, co-founder of Aramisauto said: “This alliance with PSA Group will be for us a strong catalyst of growth and competitiveness”. Guillaume Paoli, co-founder of Aramisauto, added: “Clipperton has been a trusted financial advisor to Aramisauto over the past years. The team played an instrumental role in framing this alliance which will help us achieve our ambition: become the top-of-mind solution to buy and sell cars in Europe”.

Nicolas von Bülow, one of the partners of Clipperton, also commented: “We are glad to accompany the management and shareholders of Aramisauto in the discussions with PSA Group. We firmly believe that this strategic alliance will foster the digital transformation of the used car retail value chain by creating a European champion in the field”.
The project of alliance has been submitted to the personnel representative bodies and will be subject to approval by the European antitrust authorities.
For more information, please contact:

Nicolas von Bülow, Partner,
Stéphane Valorge, Partner,
Thomas de Montille, Vice-President,
Martin Vielle, Senior Associate,
Aramisauto – Nicolas Chartier, Guillaume Paoli
Serena Capital – Marc Fournier
360 Capital Partners – Emanuele Levi

About Clipperton 

Clipperton is a European independent corporate finance advisory firm exclusively dedicated to the Technology space, advising high growth companies on M&A transactions, debt financings and equity offerings. With offices in London, Berlin, and Paris and an international reach, Clipperton is a European leader in Technology financial advisory. Over the past 15 years, the team has successfully completed more than 200 high profile transactions globally. For more information, visit
About Aramisauto

“How did you buy your car before?”
Since it was founded, has transformed the car buying and selling experience by introducing a fully online purchasing process, “satisfied or your money back” guarantees and factory-reconditioned used cars, providing consumers with simple, unique and innovative solutions for replacing their car with absolute confidence. markets 3,000 models from 30 brands and is expected to sell more than 32,000 vehicles in 2016. The company has 450 employees and has served over 150,000 individual customers since its creation. makes motorists’ lives simpler by offering an end-to-end solution, whether online, by telephone or in its 26 retail outlets. Find out more about how has reinvented the way cars are bought and sold by visiting our dedicated website for journalists and opinion-changers, at
About PSA Group

With sales and revenue of €54 billion in 2015, the PSA Group designs unique automotive experiences and delivers mobility solutions that provide freedom and enjoyment to customers around the world. The Group leverages the models from its three brands, Peugeot, Citroën and DS, as well as a wide array of mobility and smart services from its Free2Move brand, to meet the evolving needs and expectations of automobile users. PSA is the European leader in terms of CO2 emissions, with average emissions of 104.4 grams of CO2 per kilometre in 2015, and an early innovator in the field of autonomous and connected cars, with 1.8 million such vehicles worldwide. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at
About Serena Capital

Founded in 2008 by Marc Fournier, Philippe Hayat and Xavier Lorphelin, Serena Capital is an investment structure recognized in France and Europe with more than 250 million euros under management. Highly active on the innovation and digital markets (Internet & Media, Mobile & Telecom, Software, Big Data, Electronics), the company invest up to 15 million euros in innovative, strong growth, companies (Alkemics, AramisAuto, Cheerz, Dataiku, Evaneos, FINALCAD, iContainers, Lafourchette, Lengow, Melty Group, Prestashop, TextMaster, TVTY, Worldstores, etc). For more information, visit
About 360 Capital Partners

360 Capital Partners is an investment firm focused on multi­stage venture capital, growing companies from seed stage to exit. The firm currently has over 300M€ total funds under management, and invests in France, in Italy and across Europe from its offices in Paris, Milan, London and Berlin. Among its recent exits:, Leetchi, Withings…For more information, visit

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