Botify, a SaaS Analytics Platform receives €7 million in venture financing to accelerate its growth and fuel international expansion.
Clipperton acted as sole financial advisor to Botify
Paris – January, 19th 2016 – Clipperton, a leading European corporate finance boutique focused on the High Tech and Media industries announced the closing of a €7 million financing for Botify, a Search Marketing Analytics platform providing digital marketers, data scientists and IT managers with data and intelligence to optimize their sites and structurally increase traffic. This funding round has been led by Idinvest, joined by Ventech.
Founded in 2012, Botify is positioned as the most complete and innovative technical SEO/SMO Analytics platform. The Company offers a state-of-the art solution designed to help businesses increase their organic, social and mobile traffic by providing them with actionable data to improve their entire site structure. Botify platform relies on both cutting-edge technology and outstanding user experience, fostering collaboration across teams.
Botify serves 300+ SMBs to blue-chip customers, spanning 30 countries, in widely diversified sectors – e-commerce (Farfetch, Lazada), lead generation (eBay, Yellow Pages), e-travel (Expedia, Blablacar), media (Axel Springer, Webedia), digital agencies (Digitas, iProspect), etc.
Funding will fuel growth, both in France and internationally, and will enable the Company to extend product offering.
Adrien Menard & Thomas Grange, co-founders, declared: “Our deep knowledge of website optimizations coupled with outstanding technology capacities enable Botify to challenge traditional SEO/SMO analytics tools. This funding will fuel our ambitious Product development roadmap, new hiring and boost our international roll-out.”
Benoist Grossmann, Partner at Idinvest, led the investment and will take a seat on the board. Grossman said: “We have been very impressed by the Botify team, who have used their search DNA to redefine the way SEO and SMO can be optimized with the help of Big Data and powerful proprietary technologies. They bring a lot of value to their customers and significant return on investment. We’re very excited to be part of the adventure and to contribute to their accelerating growth.”
Claire Houry, Partner at Ventech, who co-led the investment and will join as board member. Houry said: “We have looked at several investment’ opportunities in the sector of the marketing technologies when we met the amazing team of Botify. As demonstrated by the impressive list of top global customers, the team has built a platform that will revolutionize the life of web marketers in charge of organic/mobile search strategies. We’re proud to be able to work with the team to boost their international development.”
This transaction underlines Clipperton‘s expertise in the new generation of data-centric technology companies.
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Clipperton is a European independent corporate finance advisory firm exclusively dedicated to the Technology and Healthcare industries, advising innovative companies on M&A transactions, debt financings and equity offerings. With offices in London, Berlin, and Paris and an international reach, Clipperton is a European leader in Technology financial advisory. Over the past 15 years, the team has successfully completed more than 150 high profile transactions globally.
For more information, visit www.clipperton.net