Ad2games secures a $9 million Series A financing to invest in user acquisition & accelerate the international deployment of its online games marketing platform.
Clipperton Finance acted as Sole Strategic Advisor to ad2games
Berlin/Paris/London – December, 9th 2014 – Clipperton Finance, a leading European corporate finance boutique focused on the High Tech and Media industries announced the closing of a $9 million Series A financing for ad2games a leading online games marketing platform, from venture capital and growth equity firm 3TS Capital Partners, IONIQ Group and ad2games’ management team. ad2gameswill use the funds to further invest in its user acquisition and traffic monetization platform, accelerate the global expansion of its business and hire additional experts for its IT team with over 30 new positions available.
Headquartered in Berlin, ad2games provides online game advertisers with high-quality users in all global markets. The company counts more than 150 game publishers as its partners, including Tencent, Gameforge and Goodgame Studios. Additionally, 4000+ media partners such as Pro7Sat1, SevenGamesand JeuxVideo are part of ad2games’ network.
ad2games was acquired by IONIQ Group in 2012 and is led by Albert Schwarzmeier (CEO) and Johannes Rolf (CMO). The company has garnered a worldwide reputation for delivering quality gamers at scale. The user acquisition side works with high-quality channels such as Native Advertisement, YouTube/Twitch integration and Real Time Bidding. Media partners benefit from the opportunity to monetize via user-friendly ads while reaching eCPMs significantly above market standard.
ad2games has an additional office in San Francisco and is planning to use part of the investment to grow its presence in São Paulo, Seoul and other Asian markets. Furthermore, HitFox is active in the space of user acquisition via its companies AppLift, PubNative and appiris. The resulting synergies in business relations and technologies help to foster ad2games’ development.
Albert Schwarzmeier and Johannes Rolf, CEO and CMO of ad2games commented: “3TS is the perfect partner for a company like us, operating in a highly dynamic market. With this investment we will further-develop our technology around behavioural user targeting and boost our team. The $81.5 billion games market is expanding fast – this funding will help us grow our position as a global market leader.” They added “Working with Clipperton proved a great experience, as their added value through the process allowed us to secure a financing with a fund with extensive networks in both Europe and the USA, and which will give us the necessary fuel to build a global champion.”
3TS Managing Partner Pekka Mäki, said: “The more we learned about ad2games, the clearer it became why they are the leaders for online games performance marketing. They have a unique combination of a talented team, specific expertise, and innovative profiling technologies. We are keen to help them strengthen their presence in Eastern Europe and the USA, which are both key expansion regions for the company.”
For this transaction, Clipperton Finance acted as Sole Manager. ad2games’ financing round represents yet another transaction for Clipperton in the ad tech space and in the gaming sector, underlining its focus and expertise in both areas.
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About Clipperton Finance
Clipperton Finance is a European corporate finance boutique exclusively dedicated to the HighTech and Media industries. Clipperton Finance advises high growth companies on financial transactions, fundraisings, capital increases and Mergers & Acquisitions. With a team based in offices spanning London, Paris and Berlin, and an international reach, Clipperton Finance is a European leader in the sector. The team has successfully structured more than seventy high level international transactions in the European High Tech sector. For more information, visit www.clipperton.net