TEADS secures €4 Million funding to accelerate the international deployment of its online video advertising platform
Clipperton Finance acted as Sole Manager of the transaction
Paris – October, 17th 2013 – Clipperton Finance, a leading European corporate finance boutique focused on the High Tech and Media industries today announced the closing of €4 million Series A financing for Teads, a French online video advertising automated platform focused on innovative formats, to accelerate growth and international expansion. This funding round has been led by Partech Ventures who has been joined by Elaia Partners. Following this transaction, Pascal Gauthier, former COO of Criteo, has joined Teads as an independent director.
Founded in 2011 by Loïc Soubeyrand, Loïc Jaurès and Olivier Reynaud, Teads has addressed the lack of premium online video inventory for advertisers and enabled top-tier publishers to monetize their large online audience through innovative video ads. Teads has developed “outstream” formats in order to create video inventory for publishers without the cost of buying or producing video content. These innovative ad units have been widely praised by premium press publishers and Ad Networks in 25 countries. The most famous format on Teads platform, inRead™, which delivers video ads within press articles, has been adopted by more than 500 publishers worldwide (Financial Times, Forbes, Le Figaro, El Mundo, La Repubblica, etc…). On the other side of the value chain, Teads is also enabling advertisers and agencies to secure visibility and completion of their ads.
Loïc Soubeyrand, co-founder and CEO, Teads, declared “We are very proud to have developed robust and scalable online video advertising solutions and secured a network of Tier 1 publishers in several major markets. This round will enable the Company to step up its R&D efforts with new hires and to accelerate its international expansion”.
Loic Jaurès, co-founder and CTO, added “Working with Clipperton proved a great experience, as their added value through the process allowed us to secure a financing with top tier funds which will give us the necessary fuel to build an online video advertising champion”
Nicolas Von Bulow and Thibaut Revel, Partners of Clipperton in charge of managing the transaction, commented “We are delighted to have accompanied a disruptive company such as Teads, which we believe will emerge as a European technology leader in the fast growing online video advertising market”. Teads’ financing round represents Clipperton’s third transaction in the adtech sector since 2012 (afterWebedia in premium digital advertising and Videoplaza in online video advertising) underlining its focus and expertise in this area.
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About Clipperton Finance
Clipperton Finance is a European corporate finance boutique exclusively dedicated to the HighTech and Media industries. Clipperton Finance advises high growth companies on financial transactions, fundraisings, capital increases and Mergers & Acquisitions. With a team based in its offices of London, Paris and Berlin, and an international reach, Clipperton Finance is a European leader in the sector. The team has successfully structured more than seventy high level international transactions in the European High Tech sector. For more information, visit www.clipperton.net