Ringier Africa and One Africa Media (OAM) have agreed to merge their pan-African Classifieds assets to create and grow Africa’s largest classifieds group. In the joint venture deal announced today, Ringier One Africa Media (ROAM) was officially launched – becoming Africa’s classifieds leader, comprising some of the continent’s leading homegrown brands, including OAM’s Jobberman, Brighter Monday, Cheki, BuyRent Kenya, PrivateProperty Nigeria and Ringier Africa’s Expat-Dakar, ZoomTanzania and PigiaMe. Jointly, the existing shareholders of both companies have committed to continue to significantly invest into the JV to build out its market leadership.

As millions more Africans come online to connect & conduct commerce, predominantly via mobile, Ringier One Africa Media is strategically positioned to lead the marketplace’s double digit growth, covering both vertical – car, real estate and jobs – and horizontal classifieds businesses. The new joint venture between the companies and further joint investment into its brands will enable the creation of nation-wide synergetic classifieds systems allowing for improved user experience and much improved audience reach across currently six African countries in three strategic regions: Nigeria & Ghana in English-speaking West Africa; Kenya, Tanzania & Uganda in East Africa; and Senegal in French-speaking West Africa.

Ringier Africa brings into the joint venture extensive marketing & distribution capabilities, its unparalleled knowledge of horizontal classifieds in some of the continent’s biggest economies, and its considerable group experience in applying local and international knowledge to developing internet markets.

One Africa Media brings with it its extensive knowledge of serving professional traders and companies with vertical classifieds in Africa, state-of-the art technology to service its users on all devices and platforms and a strong group of founders of its brands. Additionally, One Africa Media is backed by US-based Tiger Global Management, and SEEK, a leading employment classifieds group based out of Australia.

In ROAM, the leadership of the groups’ classifieds companies will be joint together and OAM’s CEO Justin Clarke will become the Acting CEO of the new group.

«We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex continent as well as the long term commitment to stay the distance in some very large but early stage markets. We have known Ringier Africa for many years as we have both pioneered these markets in parallel and are really excited to be joining hands at last. The synergies are huge and we fit so well together.»

One Africa Media & Ringier One Africa Media CEO Justin Clarke.

For more information, please contact:

  • Stéphane Valorge, Partner, svalorge@clipperton.net
  • Thomas Neveux, Partner, tneveux@clipperton.net
  • Thomas de Montille, Director, tdemontille@clipperton.net
  • Ingmar Wegel, Associate, iwegel@clipperton.net
  • Marc Schäfer, Associate, mschafer@clipperton.net