Clipperton advised leading online platform for excursions and travel activities Musement on its sale to TUI Group

  • This marks a major exit in the European travel tech sector and a strategic move in the global market of experiences, which is worth over 150 billion euros
  • The transaction follows a series of landmark cross-border M&A deals announced by Clipperton since January 2018 including the acquisition of Cheers by CEWE (France/Germany), the acquisition of Cardoen by Aramisauto (Belgium/France), and the sale of givve to the Up Group (Germany/France).

Paris/Berlin, September 2018 – European corporate finance firm Clipperton is pleased to announce that it acted as sole financial advisor to Musement’s management and shareholders on the Italian company’s sale to German travel giant TUI Group.

Musement was founded five years ago and has since become one of the leading online platforms for activities, tours and excursions worldwide. The Milan-based start-up currently offers travellers around 35,000 products in 1,100 cities around the world. Its portfolio ranges from admission tickets for museums, events and attractions via guided tours all the way to boat and bicycle tours. The company, led by its founders, along with the entire 130 staff, will be managed as an independent business unit within TUI Destination Experiences, the TUI Group subsidiary dedicated to the Tours & Activities segment, which operates in 49 countries worldwide.

By joining the TUI Group, Musement will have access to 20 million customers, and be able to take advantage of unparalleled on-ground operational capabilities and suppliers’ relationship in sun & beach destinations, currently not covered by the service, as well as being able to rely on the reputation of a globally trusted brand. In parallel, TUI Destination Experiences will have access to Musement’s tech assets, advanced digital skills and a wide range of experiences in multiple cities all over the world. With the acquisition of Musement, TUI Group will be the first provider to connect digital purchasing, distribution and production of experiences with physical delivery of the services in 49 countries around the world.

“We are thrilled to be part of one of the largest groups on the travel market globally: this exit is an important milestone for Italian innovation and recognition for the great work done together with the other co-founders, Claudio Bellinzona, Paolo Giulini and Fabio Zecchini, in these five years. This opens new opportunities for us to first of all better monetize our technology and our offer by accessing the huge TUI’s customer base and take advantage in terms of acquisition costs, as well as also potentially vastly expand Musement B2B2C strategic distribution relationships.” said Alessandro Petazzi, co-founder and CEO Musement.

For more information, please contact:

  • Nicolas von Bülow, Managing Partner: nvonbulow@clipperton.net
  • Thomas de Montille, Partner: tdemontille@clipperton.net
  • Baptiste Clair, Director: bclair@clipperton.net
  • Marc Schäfer, Vice President : mschafer@clipperton.net
  • Quentin Persent, Analyst: qpersent@clipperton.net

About Clipperton

Clipperton is a European independent corporate finance advisory firm exclusively dedicated to the Technology space, advising high growth companies on M&A transactions, debt financings and equity offerings. With offices in London, Berlin, and Paris and an international reach, Clipperton is a European leader in Technology financial advisory. Over the past 15 years, the team has successfully completed more than 250 high profile transactions globally. For more details please visit www.clipperton.net