AB Tasty, the leading European provider of A/B testing and user experience personalization solutions for marketers, raises €5 million in venture financing to pioneer innovation in predictive marketing as well as to consolidate international presence and mobile expertise.

Clipperton acted as sole financial advisor to AB Tasty

Paris – February, 29th 2016 – Clipperton, a leading European corporate finance boutique focused on the High Tech and Media industries announced the closing of a €5 million financing for AB Tasty, a SaaS testing and personalization solution for websites and mobile apps giving marketers access to conversion optimization techniques. The new round was led by Omnes Capital, with the participation of historical investors Xange Private Equity and Kima Ventures and the financial support of BPIfrance.

Founded in 2011, AB Tasty aims at developing easy-to-use tools to automate conversion optimization. In early 2015, AB Tasty was the first to announce user experience personalization features as well as its compatibility with mobile apps, making it a clear European leader in cross-channel conversion optimization. Thanks to powerful machine learning algorithms, the Company aims at improving conversion optimization ROIs by 75% using predictive segmentation of audience to deliver smart personalized messages to every Internet user.

AB Tasty currently serves 350+ customers in 40 countries including Carrefour, Cdiscount.com, Showroomprivé, Pierre & Vacances, Webedia, AXA, ITV and Tchibo. Revenue growth reaches 100%+ per year and the Company tallies 65 co-workers in Paris, London, Cologne, Madrid and Sydney.

Alix de Sagazan & Rémi Aubert, co-founders, declared: “With a 3-digit annual growth rate since inception, headcount doubling every year and substantial R&D investments, we strive after innovation leadership and aim at becoming a global leader in predictive marketing”.

Xavier Bruneau, Investment Manager at Omnes Capital, commented: “We at Omnes Capital are delighted to assist Alix and Rémi in growing AB Tasty to an international leader status. Its powerful technological asset and fast-growing Tier 1 customer base have truly appealed to us from day one.

This transaction demonstrates Clipperton‘s expertise in SaaS-business private placements, after the recent successful funding of Botify, Zenchef and iAdvize.

 

For more information, please contact:

Clipperton
Thomas Neveux, Partner, tneveux@clipperton.net
Olivier Combaudou, Senior Associate, ocombaudou@clipperton.net
Paul Bolardi, Analyst, pbolardi@clipperton.net

About Clipperton

Clipperton is a European independent corporate finance advisory firm exclusively dedicated to the Technology and Healthcare industries, advising innovative companies on M&A transactions, debt financings and equity offerings. With offices in London, Berlin, and Paris and an international reach,Clipperton is a European leader in Technology financial advisory. Over the past 15 years, the team has successfully completed more than 150 high profile transactions globally.

For more information, visit www.clipperton.net