AB Tasty, the leading European provider of A/B testing and user experience personalization solutions for marketers, raises €5 million in venture financing to pioneer innovation in predictive marketing as well as to consolidate international presence and mobile expertise.
Clipperton, a leading European corporate finance boutique focused on the High Tech and Media industries announced the closing of a €5 million financing for AB Tasty, a SaaS testing and personalization solution for websites and mobile apps giving marketers access to conversion optimization techniques.
The new round was led by Omnes Capital, with the participation of historical investors Xange Private Equity, Kima Ventures and the financial support of BPIfrance.
