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Clipperton Finance holds a panel discussion on Ad Tech & Digital Advertising

London, UK – October, 24 2012

Yesterday Clipperton Finance hosted an evening panel discussion focused on the European Ad Tech sector at its London offices. The starting point for the discussion, chaired by Clipperton’s co-founder and managing partner Nicolas von Bulow, was the recently published white paperOnline Display Advertising Trends”.

The panelists were:

– Mark Read, CEO of WPP Digital

– Jonathan Wolf, Chief Buying Officer of Criteo.

– Martijn Hamann, Partner, Van den Ende & Deitmers

– Sorosh Tavakoli, CEO of Videoplaza

The panelists agreed that technological enhancements and greater convergence in format and devices will continue to drive market growth. Scalability and profitability will spur demand for automated solutions and consolidation will likely be a consequence of such dynamics, bringing to higher market efficiency. However, there will still be room for selected independent tech players that will favour competitiveness in the market, thanks to their technological edge and ability to innovate faster and more creatively than established giants.

The event was attended by representatives from Corporates, Online advertising start-ups and top European investors and venture capital firms.

Clipperton Finance Ad Tech Event London 121023 from Clipperton Finance

 

About Clipperton Finance

Based in Paris and London, Clipperton Finance is a European corporate finance boutique dedicated to the High Tech and Media industries. Clipperton is focused on start-up and high-growth companies in the Internet, Software, Telecom, Components, CleanTech, MedTech and Media space, advising them in their financial transactions, from fundraising/capital increases to Mergers & Acquisitions. Over the past ten years the Clipperton has been actively involved in the adtech sector since 2006, and its team has successfully structured numerous industry-leading transactions, forging closer relationships between innovative companies and top investor across Europe.